Digital Marketing as a Career Choice
Is Digital Marketing The Right Career Choice For The Future? What are the future prospects? Before we dive into all the details regarding Digital marketing as a career choice, let’s have a basic knowledge on the subject.
In todays age of competition Digital Marketing has become a necessity for all businesses. This field is developing & advancing rapidly. It has a huge framework of channels that help in advertising, researching, selling products, services as well as brand development.
Moreover, due to the immense reach businesses nowadays have to rely on digital marketing for promoting their products & services.
To name a few, social media, mobile applications, websites, as well as search engines are used to promote a brand. Practically, on all these platforms engaging with target audience is much easier & productive.
Successful Digital Marketing Careers:
There are various segments of Digital marketing in which you can master to opt it as a career. Briefly, lets discuss few of such segments & skills:
Digital Marketing Manager:
The role of a Digital Marketing Manager is to lead the marketing team in developing & designing Marketing campaigns. Moreover, such campaigns are developed using various Digital Marketing components.
Social Media Management & Websites are the integral part of developing an online brand.
At the same time, there are many other components which play a major role. For instance, without SEO you cannot direct organic traffic towards your site. Original creative developed from scratch plays an important role in attracting your customers.
However, the soul of any marketing campaign should be to engage with the audience in most genuine way. You should introduce your self & build trust before you even think of offering a product or service to sell.
Believe me, TRUST is the most important binding characteristic of business & customer relationship. As they say, more honest & straight forward you are, more engaging your campaign will be.
Along with that, all campaigns should be designed keeping in mind the budget & expected out come. Without proper review measures & analytics tools you can not reach any where.
Affirmatively, A good Digital Marketer should be able to analyze the campaign data properly. Budget should be distributed in a way that more specific audience are targeted as the campaign progresses. This will keep the campaign most effective and within budget.
if you observe closely, in Digital Marketing there is no unsuccessful campaign. Considering the fact, all unsuccessful campaigns give you the exact insights of how your audience are behaving.
Effectively, It allows you to gather the data regarding what was missing in your campaign & how it can be improved. You can develop a new campaign based on these insights which may give you much better results.
While considering Digital Marketing as a career choice, Search Engine Optimization is one of the most important aspect. SEO specialist optimizes your website as per search in ranking & requirements.
Moreover, the process may include key words, image optimizations and text variations. Undoubtedly, It is a very specialized field which needs a lot of technical knowledge & skills.
Particularly, SEO expert is responsible to increase organic traffic to your website. Resultantly, it improves website ranking among various search engines. Going forward, these experts implement required changes to your website using various techniques.
Since, its not very simple and therefore usually specialists are hired for this position. It needs a lot of patience, hard work and focus to optimize your websites.
Moving forward, lets discuss some must have skills for SEO specialist are:
- Strong critical thinking skills. That is, one must be able to analyze what’s missing & how it can be fixed
- Use of SEO tools
- Being analytical
- Research mindedness
- Understands image, text & content optimizations
- And above all, lots of patients.
Moving forward, Search Engine Marketing Specialist understands the use of search engines for managing Pay-Per-Click marketing activities. There goal is to maximize company’s ROI.
Moreover, estimation of the monthly budget, website analytics while implementing solutions to identify the right target audience are the required targets.
Web Designer & Web Developer:
As you must be aware, a website defines online presence of your business. Besides looking good there are a lot more aspects which should be considered before launching your website.
Most importantly, It should be user friendly and content must be relevant. All business applications & social media tools should be integrated and responsive. Website should be properly optimized for all devices i.e. Desktops, Mobiles & Pads.
To elaborate further, here comes the job of Website designers & developers. Creativity is a must have quality for every Web Designer.
Amazingly, these creative human beings create, design & develop fully integrated Websites that astonish us. Moreover, their responsibility is to focus on all the elements that make the website aesthetically pleasing as well as easily accessible.
Typically, they create a user-friendly design and layout that catches the eye. Website should be interesting and easy to use in order to grab the attention of the visitor.
As you must be aware, the more time visitor stays on your website, most likely will be inclined to interact or convert.
Mostly, web developers build and maintain the websites with the help of coding languages. However, some also use interactive tolls which may not require much of coding.
On the other side, back-end developer is an expert in SQL, Java, and C#. These are the real unsung heroes who keep everything up & running.
Social Media Manager:
Now the fun part, Social Media Manager works to grow your business through social media channels & marketing campaigns. To explain further, they manage all the responsibilities related to Social Media.
That may include, promotions of the product, responding to the viewer’s queries & managing campaigns. More over, they get involved in producing fresh content or running advertising campaigns.
Every social media platform can play a vital role in success of an online brand.
The fact is, no Digital Marketing campaign is successful without an effective social media campaign. Most importantly, It helps in reaching & engaging with your target audience. Nowadays, businesses totally depend on social media campaigns for a fruitful success.
Few essential skills every Social Media Manager needs:
- Most importantly, strong communication skills, specially via social media channels
- Creative copywriting, that is, creating original content, content curation and must be knowledgeable of copyright laws
- Being up to date with new social media platforms & features
- Foundational knowledge about project management
As the name says, content writers create relevant and engaging content for the web. Truly, they play a vital role in the digital marketing arena.
Website owners rely on content writers to increase the audience for their businesses.
Usually, they have to work on various content formats & types. Such as, social media posts, blog posts, product descriptions, articles, e-Books, white papers and presentations.
How do the content writers create engaging content?
Moreover, content writers follow few strategies for creating audience-engaging content, including:
- Mastering different styles of writing
- Creating original and actionable content
- Research before writing
- Proper understanding of SEO
- Time management
How to successfully start a career in digital marketing?
Nowadays, Digital Marketing is in high demand across the globe and is offering great career opportunities. On the most basic level, it is essential to keep yourself up to date with social media news.
to elaborate further, all of these skills are very important and you can choose to specialize in any of the following areas.
However, it is also important that you understand the basics of all in order to be a successful Digital Marketer
Below, few of the needed skills & areas are pointed out:
- Audio production for original audio content
- Social Media platforms & their specific features for businesses
- Video content development or editing
- Copywriting is very important, not only that, a professional Digital Marketer should be knowledgeable of copyright laws as well
- E-commerce solutions & integrations
- Content curation and management
- Web development and designing
- Email marketing
- Digital marketing analytics
- Understand all the stages of the buyer’s journey. This journey includes awareness, consideration, evaluation and decision.
- Always have a willingness to learn so you can stand out in your career.
- Attend conferences and try networking with talented people.
- Creating eye-catchy content is a way to find new audiences.
- Digital marketers should know basic terminologies such as SEO, PPC, SEM, KPI, contextual marketing and CPA.
What are the Pros and Cons of Digital Marketing?
No doubt, digital marketing can be a perfect career choice for future. At the same time, it is important to consider both pros & cons before fully committing to the industry.
|You only need to invest your knowledge & time||Digital marketing is extremely time-consuming|
|It is faster & better than the traditional marketing||Sometimes you have to deal with negative public responses and reactions|
|Digital marketing provides flexibility to work at your own time & place||There are many fraud and security issues.|
|Gives you get access to a massive audience||Learning curve is bit steep & continuous|
So if someone was to asks, “Is Digital Marketing The Right Career Choice For The Future?”
The best reply would be, that yes it is, it is not an easy path but at the same time very interesting. However, one needs to be passionate to work as a Digital Marketer because there are challenges along the way.
Since, Its not a typical 9 to 5 job it gives you flexible working hours but at the same time, you may have to work over the weekends as well. Moreover, you may have to work day & night depending on the client and meeting the dead lines.
Alternatively, Digital Marketing allows us to connect with a larger audience and is very cost-effective. So, what are you waiting for? Learn the required skills and start your career in Digital Marketing.
Moving further, If your are ready to accept the challenge, discover new things & changing platforms everyday, then it can be the best career for you.
However, you need to be very keen to learn and accept changes. Even though, this is a developing field there is so much potential of growth.
At the same time, the learning curve is bit steep and two many segments to look upon while managing one campaign.
But trust me, its very interesting, addictive & a successful campaign will give you so much satisfaction that you cant imagine in any other job profile. Surely, once you are hooked to it you will never be able to let go.
Check out our article “Most important factors for your successful online presence“